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Canva's Latest Breakthrough: Revolutionizing Design with Generative AI Tools

Companies are rapidly adopting Generative AI, and Canva is the latest addition to the trend. After Adobe's release of its new family of creative generative AI models, Canva has now introduced a series of generative AI tools. Canva aims to compete with the likes of Google, Microsoft, and Adobe by introducing a set of brand management products and AI-powered design tools that will help users streamline their content creation.

The Australian company has developed most of the new features to assist users in creating social media graphics, presentations, and advertising materials without having professional experience in designing. Canva aims to leave graphic designers with more time to tackle important tasks. The features Canva has announced may challenge Adobe's dominance in office spaces.

More tools for Visual Worksuite:

(Image credit: canva.com)

Canva has introduced a Brand Hub to its Visual Worksuite, which includes a range of new tools to aid users in staying consistent with their company's visual identity. The Brand Kit enables users to access company-specific assets like logos, colours, fonts, design guidelines, etc., making it easier for users to create and access Brand Folders for specific events, campaigns, brand templates, and projects in one place.

Magic Design:

Other features launched by Canva include Magic Replace Tool, Magic Design, Magic Edit, Draw, etc. Its generative AI capabilities include creating written content, text-to-image, and more. The Magic Design feature comes in handy for users who have been struggling to find the ideal design or template of their choice. Users can upload an image, select a style, and see it transform while choosing a range of customizable templates and editing them according to their preferences. The feature also automatically selects fonts, images, graphics, and styles based on the user's inputs.

Magically Generate Presentation and Write:

The Magically generate presentation feature allows users to give their idea in a few words and watch the tool intuitively create a professional-looking presentation slide deck. Once the first draft is rolled, users can edit and ornament their presentations further. 

(Image credit: canva.com)

Magic Write, which was announced last year for Canva Docs, has now been launched to write a range of content, from speeches to SEO-friendly blog posts. Users can access Magic Write across the Visual Worksuite, and the feature is now available in 18 languages.

Canva has detailed these features on its official website, enabling users to understand and make the most of them.

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